Roadmap raises a €4M Series A round

"Our mission is to create traveler happiness."

Roadmap, the all-in-one mobile travel platform for large enterprises, has raised a Series A round of 4 million Euro. The round was led by Newion Investments and the founders. Newion Investments focuses on B2B enterprise software companies with a global reach in early stage and is well known for its successful investment in Collibra and many other companies in its previous funds.

Roadmap was founded by CEO Jeroen van Velzen, CCO Koen Bavinck and COO Markus Emmer in April 2015 with the purpose of enhancing the travel experience for business travelers.

Jeroen van Velzen, CEO of Roadmap, is very proud of the accomplishments of the team: “The aggregated travel spend of the customers on the platform exceeds 3 billion USD and the adoption and engagement numbers of the app are twice the industry average.”

Creating a seamless travel experience:

Roadmap brings all of the corporate travel suppliers into one intelligent, intuitive and personal interface allowing large enterprises to better manage their travel program and increase traveler engagement at the same time.The Roadmap platform is connected to the largest global travel agencies and suppliers. The corporate branded travel companion guides employees during their trips by combining real time travel information with corporate content and peer reviews.

Travelers get all the information they’re used to see in consumer apps, augmented with the knowledge of their colleagues and the corporate travel team. Using the intelligence, customized content and superb user experience, Roadmap is able to drive savings and safety for the corporates and increase productivity and satisfaction for the travelers.

Corporate travel ready to be disrupted:

“The gap between consumer technology at hand (like Booking.com, Skyscanner, Tripadvisor, Google Maps) and corporate travel technology available is gigantic and ready to be disrupted.” according to Patrick Polak, founder and managing partner of Newion.


“The Roadmap team grabbed an opportunity to become the preferred partner for Fortune 500 companies and is acknowledged as thought- and product leader in the travel experience technology. The product is truly unique in its kind, ready to disrupt corporate travel. We are very excited to work with the team and expand the leadership position within the coming years. Newion is impressed with the top tier customer base and by the positive customer reviews of Roadmap.”